Gwyneth Paltrow has quit making her infamous v*gina-scented candle – and hinted the media is to blame for her stopping production. The Goop founder, 50, launched the $75-a-pop product on her wellness site in January 2020 and it quickly sold out after it grabbed headlines over its bizarre name.
But she has now said – as part of a stream of Instagram Stories in which she answered questions from fans – her firm has stopped making it, and complained the Press had made the creation into a “clickbait” item instead of treating it as the “feminist statement” she intended.
Gwyneth said when asked: “What was the thought process behind the infamous candle?”: “This is a great question. So, the thought process behind the infamous candle, essentially, was that it was a really strong feminist statement.
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“So many women have been raised, at least in my generation, to think there’s something wrong with themselves, or that the v*gina is weird or gross, or something to be ashamed of.
“And so the candle was supposed to be a very strong, punk rock kind of F-you to anyone who ever made us feel like that.
“It was not supposed to actually smell like anyone’s v*gina. It smelled like roses and all kinds of things, and that was the point.
“But unfortunately, you know, the media being what it is and things being so clickbaity – people tried to make it about something else, which is kind of a shame because it was really meant to be this strong feminist statement.
“But we no longer make the candle.”
Despite Gwyneth hitting out at “clickbait” stories, her v*gina-scented candle was hailed as a piece of marketing genius when it was launched.
Her Goop firm – valued at $250 million – described it as “a funny, gorgeous, s*xy, and beautifully unexpected scent”, made with “geranium, citrusy bergamot, and cedar absolutes juxtaposed with Damask rose and ambrette seed to put us in mind of fantasy, sed*ction, and a sophisticated warmth”.
In June 2020 the firm followed it up with a the This Smells Like My Org*sm candle.
Last year Goop also released the Hands Off My V*gina candle to honour the Roe v Wade ruling made in 1973, which saw the US Supreme Court hold that a woman’s right to an abortion fell within the right to privacy protected by the Fourteenth Amendment.
The launch came months before outrage over the ruling being overturned in the US.
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The post Gwyneth Paltrow Quits Making Her Infamous V*gina Scented Candles, Blames The Media For Her Decision As It Turned A Clickbait Item appeared first on Koimoi.
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